apptopia updates
apptopia updates

X-Ray Is Now Live In Report Builder


New Features


We're thrilled to announce that, X-Ray, which uses machine learning to automatically assign classification tags —including functions, features, monetization, game play, and themes— to every app and game in the mobile ecosystem, now can be used as additional filtering criteria within Report Builder.

With the power of Apptopia's advanced app classification intelligence integrated directly into Report Builder, sales teams can now go beyond broad app categories, and instead filter by 340+ app classification tags to find and spark new conversations with their top prospects.

  • Narrow in on your ideal customers and generate more targeted lead lists
  • Identify new opportunities based on specific app tags that were previously not a focus
  • Receive daily report digests of all new leads sent straight to your inbox based on these new, hyper-targeted parameters to empower faster, quality sales outreach

We’re excited to continue helping sales teams generate even more powerful reports based on wildly specific criteria, easily identify the best prospects, and scale their pipeline.



  • We have updated the UI for our Custom Export Tool to make it even easier and intuitive to generate large reports.

  • You can now filter for and add store specific app versions within Market Explorer.

    Screen Shot 2021-11-17 at 4.37.36 PM.png

  • We've improved our chart tooltips to make it more clear what dates are covered by data points spanning a week. Screen Shot 2021-11-17 at 4.34.29 PM.png


Bug Fixes

  • Chart image exports no longer fail randomly.

Review Comparison Now In Market Explorer




We have consolidated our market-level analysis by moving Review Comparison into Market Explorer. You will see a new comparison tab in your market for Reviews.

We also made several other small updates to the app today, including:

  • Rebuilding our Breakout, Trending, and Top New Apps reports
  • Fixing some minor UI bugs

Introducing X-Ray


New Dataset



We are very excited to announce our newest dataset, X-Ray, the only app classification intelligence that provides bone-deep product insights into every app and mobile game in the ecosystem. Head on over to our blog to learn more about this first-of-its-kind classification intelligence for all apps!

Our new add-on uses machine learning to automatically assign classifications — including functions, features, monetization, game play, and themes — to every app and game in the mobile ecosystem, eliminating the need for manual app tagging altogether.

This zero-delay iOS and Android app classification intelligence is unmatched in the industry with 340+ app tags (and growing), spanning 7+ million apps. Available across our product suite, users can mix-and-match Apptopia’s capabilities to create product intelligence and market insights unlike anything seen before.

Fall Cleanup





We did a little Fall cleanup today of several small annoyances.

  • We made some UX updates to our recently released Research Library to improve usability.
  • We renamed 'Top Publishers' to 'Top Ad Publishers' in the main side nav to clear up confusion with the other 'Top Publishers' menu item.
  • We updated the explanation text in Market Explorer for 'Additional Entities' to be more clear on expected behavior.
  • We changed the y-axis label when plotting Total Time Spent In App from 'TTIA' to 'Seconds'.
  • We audited and updated all of our dropdown menus to make sure that their styling is consistent.

More Chart Fixes


Bug Fixes



We have fixed the incorrect plotting of data points in our charts. From September 8th until today's fix, all data points in our charts were shifted back one period (Day, Week, Month, Quarter) depending on what date aggregation you were viewing. This only impacted charts and not the raw data if downloaded.

Weekly Chart View Fixed


Bug Fixes



We have fixed the Weekly aggregation in our charts. Selecting this option no longer causes the page to crash.

API Issues Resolved


Bug Fixes



  • Our API connectivity issues have been resolved as of this morning. Users of our API should no longer be getting intermittent 503 errors.
  • The date picker on Custom Exports has been fixed.

Some Fresh Paint


Bug Fixes



Our SDK filter in Report Builder is once again showing our Ad Network SDKs as selectable options.





We have been working our way through some of our older pages lately and updating them to match our newer design language. Today we updated a couple more, with the following pages having been updated recently:

Reduced Coverage on Apple App Store





On September 2nd, Apple made a change that limited the rankings available in each app category from 1,500 to 200. This change is impacting the entire industry, including Apptopia.

Rank is a key input into our models which generate estimates for Downloads, IAP Revenue, and Usage. As a result, starting on September 2nd you should expect to see less apps per category with performance estimates.

However, it's important to note that the top 10,000 apps per country should not be impacted by this change in any way.

We are actively looking for ways to increase our visibility into Rank beyond 200 per category / country, but until a solution is found, please continue to expect reduced coverage starting from September 2nd.

How This Affects You

We do not expect this change to impact most of our customers given that the vast majority of app activity is happening within the top 10,000 apps in each country. This portion of the market is unaffected.

This is impacting iOS / Apple only and will not affect Google Play apps or their estimates. No historical data is, or will be impacted by this change.

We expect this change to mostly impact clients who are heavily focused on the long tail of the app ecosystem.

What’s Next?

We are investing heavily into researching other ways to gain deeper visibility and plan to follow up with all of you as soon as we have more information.

We are here to answer any questions you may have about how this impacts your current workflow with Apptopia, so please do not hesitate to reach out directly via

We will continue to share updates as we have them.

New Tricks





Today's release comes with an updated design for our Top Charts - Top Apps page, plus several new tricks and tips for exploring charts.

  • New chart view: % Change

    Screen Shot 2021-08-10 at 8.58.15 AM.png

    With this new chart view, you can easily see the period-over-period percent change in performance for any time granularity you choose (Daily, Weekly, Monthly, or Quarterly).

  • Partial period styling

    Screen Shot 2021-08-10 at 9.03.51 AM.png

    We now make it easy to see when a partial period of data is plotted so that you don't wrongly assume there was a drop in performance.

  • Auto-extend period

    We now automatically extend/adjust the date range, depending on the granularity you select, so that the first data point on the chart is for the complete week/month/quarter. For example, if you select 'Monthly,' the date range will start at the beginning of a month.


Bug Fixes



Yesterday we had an issue with the links in our emails. That has been resolved, so links from yesterday are now working.