More countries to filter by

With our Report Builder, you can now filter reports by publisher HQ location in over 200 countries! We've mapped the additional countries to their respective regions to make it even easier for you to target your sourcing efforts to the geographies you care about most.

Screen Shot 2020-03-23 at 7.37.26 AM.png

Get company data from our API

We've added two new endpoints to our API to help you group Apps and Publishers under their parent companies. If you have access to our Publisher API endpoints already, you can get started today. For a complete list of available endpoints, check out our API Documentation.

  1. api/parent_company/discovery

    Returns information for all of the parent companies we have in our database

    Example Response

        "result_rows": [
                "id": 8080089822,
                "figi": "BBG000BXD232",
                "name": "Banco Bilbao Vizcaya-sp",
                "tickers": [
                "google_play_publisher_ids": [
                "itunes_connect_publisher_ids": [
                "id": 8081024064,
                "figi": null,
                "name": "EQT Holdings",
                "tickers": [
                "google_play_publisher_ids": [
                "itunes_connect_publisher_ids": [
  2. api/parent_company

    Pass in a company ID and it will return FIGI, Name, Stock Tickers, and Publisher IDs for that company

    Example Response

            "id": 8081025111,
            "figi": "BBG00RM7J0M5",
            "name": "Just Eat Takeaway",
            "tickers": [
            "google_play_publisher_ids": [
            "itunes_connect_publisher_ids": [

Sleep better, we fixed it

Our 'unified' Average Session Length data is now correctly calculated as the weighted-average of iOS and Google Play values. It used to just be the 'sum' of the two, which was obviously incorrect. Now it's fixed, win!

Cleanup on aisle 3 (HQ Location)

Some of you eagle-eyed users out there noticed a mix of Country names and ISO-2 codes in our HQ Location dataset. Today, we are happy to say that this mess has been cleaned up. You will see this reflected in your reports tomorrow.

Even more exciting, we double checked our math and found that we were grossly underestimating how many publishers we have HQ Location for. It turns out the number is 338,438, not 25,973. Woah, thats a big number!

[Resolved] Publisher data unavailable

We have fixed the issue impacting our publisher dataset and all systems are operating normally again. We apologize for any inconvenience.

[New] Publisher data unavailable

We are aware of issues impacting pages that rely on our publisher dataset. Our engineers are working on a fix and we anticipate a fix coming shortly. We will provide further updates as they become available through this medium.

Updates to Ad Intelligence

We've been hard at work for the past several months retooling our Ad Intelligence product, and today we're excited to release the first wave of our updates:

Creative Gallery:

  • Filter by Country where the creative is running

Ad Creatives

  • See the Average Run for an advertiser's creatives
  • New benchmark for 'All Images' creative types vs. category average
  • Facebook Insights chart that shows the percentage of the advertiser's creatives running on each Facebook property
  • Creative Inventory chart that shows when new creatives are activated and old creatives are removed, along with total number of creatives active for that day.
  • Filters for Creative Type and Country on table of All Creatives for the advertiser


  • We updated the logic for 'Major Change in Ad Volume' to trigger when 20% or more of an app's active inventory is made up of new creatives

Over the next several weeks we'll be bringing you more updates to our Top Advertisers and Top Publishers features.

Alerts get an upgrade

We've made some some great updates to our Alerts today. You can now:

  • See the country an app was launched in ('Application Launch' alert type) Screen Shot 2020-03-11 at 1.30.45 PM.png

  • Filter by Country in Alert History for: 'Application Launch', 'International Opportunity', and 'Rank Milestones' alert types

    Screen Shot 2020-03-11 at 1.25.50 PM.png

[Resolved] Some data unavailable

Our engineers have resolved the issue affecting availability of performance data prior to February 1, 2020. We appologize for the inconvienance.

[Update] Some data unavailable

We are in the process of fixing the issue affecting the availability of performance data prior to February 1, 2020. Data is becoming available again, though you may need to refresh your browser.