apptopia updates
apptopia updates

Website Links Restored

Today we've made the following updates:


Bug Fixes

  • Publisher website links in Report Builder results are now restored


  • We improved the UX of user account settings
    • If you haven't taken a look recently, we now allow your administrators to add/remove users and purchase more seats. Reach out to you Customer Success Manager if you need the permission enabled for your user account.

New X-Ray Tags




We've added eleven new tags to our X-Ray dataset this week:

  • Slots

    • Gameplay that incorporates slot machine chance mechanics to award players.
  • Spot the Difference

    • Games where the player must identify a pre-defined number of differences between two visually similar images. These are often called 'photo hunt' games and are commonly targeted towards children.
  • Hyper Casual

    • Free-to-play casual games with simplistic controls, infinite loop mechanics, simple color schemes, and primarily/usually ad-driven revenue.
  • Virtual Pet

    • Gameplay focus is on the care, raising, and/or breeding of virtual pets.
  • Hockey

    • Game focus is on the sport of hockey or contains hockey-related content.
  • Last Mile Transportation

    • The app allows users to rent vehicles suitable for traveling short distances and often offer little protection from the environment (ex scooters, bikes)
  • Traffic Enforcement Warnings

    • The app will alert the driver to oncoming traffic enforcement zones (e.g. speed traps, construction, etc)
  • B2B Marketplace

    • The app provides an online storefront for businesses to buy or sell physical and/or digital goods with other businesses.
  • Coloring

    • Games where the primary objective is to color objects.
  • In Store Assistant

    • The app contains functionality to aid or enhance the experience of the user while they are in the physical store of the app provider (ex. item locator, price scanner, store-specific item availability).
  • Fighting

    • Gameplay is focused primarily on close-quarters combat between characters within fixed physical boundaries, such as a stage or a ring.

[Resolved] Delay In Reports & Exports


Service Event


We have resolved the issues causing delays in report and export generation.

Delay In Reports & Exports


Service Event


We are experiencing delays in report and export generation with our Sales Prospector Reports and Custom Exports features. Our engineers are currently working to restore these features.

ASO History




Last week we we added support for viewing the history of ASO Search Keywords

  • Organic Keyword Rank History can now show the full history of data we have.
  • Paid Keyword Share of Voice can now show the full history of data we have.

ARPU Chart Aggregation Fixed


Bug Fixes


ARPU is no longer summed when charted in Market Explorer at Weekly, Monthly, or Quarterly granularity.

New X-Ray Tags




We've added seven new tags to our X-Ray dataset today:

  • Crypto Wallet
    • The app allows the user to securely store, send, and receive crypto currencies on their mobile device.
  • Lending
    • These are apps that allow the user to borrow money from a lender, or act as a lender to loan money to other app users. These also include pay-day loan/advance and cash advance apps, which provide short-term high-interest loans.
  • Peer-to-Peer Payments
    • The app allows the user to send payments electronically to other individuals who either are other users of the app, or have access to the same money-transfer service that is used.
  • Trade Crypto
    • The app allows the user to buy/sell/swap cryptocurrencies.
  • Rewarded Play
    • Games that reward play with real-money cash, gift cards, or credits of monetary value.
  • Bill Pay
    • The app allows the user to track or pay bills. These include any app that allows a user to connect to an account where they are billed (ex utility, internet, credit card) for the purpose of tracking when how much they owe, when the bill is due, and/or allows them to directly pay the bill from an account they own (checking, savings, credit card).
  • Consumer Marketplace
    • The app provides an online storefront that allows third-party vendors to sell physical and/or digital goods where app users can purchase them (ex Amazon, Etsy, Alibaba, eBay).

New Filter And A Bug Fix




We added a new 'app type' filter to Category Analysis to make it easy to see which categories are more popular for Games and Non-Games

Screen Shot 2022-02-08 at 10.25.16 AM.png


Bug Fixes


We fixed the bug where data points were reversed in the Retention History chart in App Insights.

Bug Fixes And Other Minor Improvements

We fixed a couple small bugs and made some things better:


Bug Fixes

  • App icons no longer scroll out of their container on the App SDKs page
  • There is no longer a text misalignment with auto-complete in the ticker search in our Research Library


  • Your recent searches should populate faster when you focus on the search box
  • We now show all of the functions that we've tagged an SDK with on the Top SDKs page

X-Ray Is Now Live In Report Builder


New Features


We're thrilled to announce that, X-Ray, which uses machine learning to automatically assign classification tags —including functions, features, monetization, game play, and themes— to every app and game in the mobile ecosystem, now can be used as additional filtering criteria within Report Builder.

With the power of Apptopia's advanced app classification intelligence integrated directly into Report Builder, sales teams can now go beyond broad app categories, and instead filter by 340+ app classification tags to find and spark new conversations with their top prospects.

  • Narrow in on your ideal customers and generate more targeted lead lists
  • Identify new opportunities based on specific app tags that were previously not a focus
  • Receive daily report digests of all new leads sent straight to your inbox based on these new, hyper-targeted parameters to empower faster, quality sales outreach

We’re excited to continue helping sales teams generate even more powerful reports based on wildly specific criteria, easily identify the best prospects, and scale their pipeline.



  • We have updated the UI for our Custom Export Tool to make it even easier and intuitive to generate large reports.

  • You can now filter for and add store specific app versions within Market Explorer.

    Screen Shot 2021-11-17 at 4.37.36 PM.png

  • We've improved our chart tooltips to make it more clear what dates are covered by data points spanning a week. Screen Shot 2021-11-17 at 4.34.29 PM.png


Bug Fixes

  • Chart image exports no longer fail randomly.