apptopia updates apptopia.com

Updates

We made it easier to view ad creatives by increasing the creative size and adding zoom controls for images.

Bug Fixes

We fixed a few bugs, including:

• The Market Average for Reviews in Market Explorer now correctly includes all apps in the market and not just those selected.

  
  
  

• We removed the deprecated 'Media & Video' Google Play Store Category from our category drop downs.

• We fixed the bug in Top Apps where no results were returned for the Education category if the Unified store was selected.

Updates

Our new Top Apps feature now allows you to filter any of your custom queries by Publisher Ownership type (Publicly Traded or Privately Owned).

We've also made several updates to our Advertising Intelligence tools:

1. It's now easier to know which Ad Networks we saw activity on within our updated Advertising Overview page. We limit the selectable networks to only those where we saw activity given the applied filters.

   
   
   

2. You can now sort by Creative Run Time in Creative Gallery and Top Performing Creatives

   

Service Event

We will be upgrading some of the infrastructure this morning that powers our Top Apps feature. Expected downtime is 2 - 5 minutes.

New Features

The next big thing is hiding in plain sight, so don't waste your time researching the wrong apps. You can now use our Top Apps tool to surface the apps with the top growth rates in any metric, category and country.

Find opportunities by uncovering apps with consistently high growth rates in your target markets.

Updates

• We have improved our Review Sentiment scoring algorithm to better handle reviews with more nuanced language and situations where the star rating conflicts with the review left by the user. Historical reviews back to September 2019 have been updated.
  
  

• You can now easily search for Ad Networks in the Networks filter on all Ad Intelligence pages.

  
  
  

Bug Fixes

The percent change metric for Observed Impressions in Top Ad Publishers is fixed.

Updates

Advertising Intelligence

You can now identify and filter Creatives by where they drive the user (App Store, Website) within Creative Gallery and Top Performing Creatives.

New Dataset

Ad Intelligence is here to help you experiment smarter with your user acquisition efforts. Remove the guesswork, decode creative campaigns, and get inspired! Develop winning media strategies by leveraging intel on the most current mobile advertising trends and competitive paid campaigns to gain quality installs. Learn more about how Ad Intel can help you.

New Features

Our new Custom Top Apps enables you to create lists of apps, custom ranked by a combination of metrics and features of your choice. Save your personalized configurations and have the results emailed to you on a schedule that works for you. To learn more, click here.

Updates

You can now filter reviews by star rating in Review Analysis. Simply select 'Ratings Breakdown' and click on any data point to enable the filter options.

New Features

You can now graph star ratings over time in our Review Analysis section of App Insights. Select 'Ratings Breakdown' and then configure the chart to view the data in your preferred format.