We have fixed the incorrect plotting of data points in our charts. From September 8th until today's fix, all data points in our charts were shifted back one period (Day, Week, Month, Quarter) depending on what date aggregation you were viewing. This only impacted charts and not the raw data if downloaded.
We have fixed the Weekly aggregation in our charts. Selecting this option no longer causes the page to crash.
Our SDK filter in Report Builder is once again showing our Ad Network SDKs as selectable options.
We have been working our way through some of our older pages lately and updating them to match our newer design language. Today we updated a couple more, with the following pages having been updated recently:
On September 2nd, Apple made a change that limited the rankings available in each app category from 1,500 to 200. This change is impacting the entire industry, including Apptopia.
Rank is a key input into our models which generate estimates for Downloads, IAP Revenue, and Usage. As a result, starting on September 2nd you should expect to see less apps per category with performance estimates.
However, it's important to note that the top 10,000 apps per country should not be impacted by this change in any way.
We are actively looking for ways to increase our visibility into Rank beyond 200 per category / country, but until a solution is found, please continue to expect reduced coverage starting from September 2nd.
How This Affects You
We do not expect this change to impact most of our customers given that the vast majority of app activity is happening within the top 10,000 apps in each country. This portion of the market is unaffected.
This is impacting iOS / Apple only and will not affect Google Play apps or their estimates. No historical data is, or will be impacted by this change.
We expect this change to mostly impact clients who are heavily focused on the long tail of the app ecosystem.
What’s Next?
We are investing heavily into researching other ways to gain deeper visibility and plan to follow up with all of you as soon as we have more information.
We are here to answer any questions you may have about how this impacts your current workflow with Apptopia, so please do not hesitate to reach out directly via success@apptopia.com.
We will continue to share updates as we have them.
Today's release comes with an updated design for our Top Charts - Top Apps page, plus several new tricks and tips for exploring charts.
New chart view: % Change
With this new chart view, you can easily see the period-over-period percent change in performance for any time granularity you choose (Daily, Weekly, Monthly, or Quarterly).
Partial period styling
We now make it easy to see when a partial period of data is plotted so that you don't wrongly assume there was a drop in performance.
Auto-extend period
We now automatically extend/adjust the date range, depending on the granularity you select, so that the first data point on the chart is for the complete week/month/quarter. For example, if you select 'Monthly,' the date range will start at the beginning of a month.
Yesterday we had an issue with the links in our emails. That has been resolved, so links from yesterday are now working.
Today, we launched a new feature that lets you access your current and historical custom reports directly in the tool. Your reports will still be emailed to you, but now you can see all of them at once, download the last 10 versions of the reports, and opt in/out of receiving emails when they are ready.
We updated the Cross App Usage page today to align with our newer design language. As part of this update, we added a new column that lets you know if the app is ad-supported. This new data point will help advertisers maximize ad spend and target apps that their users are most likely to use.
We fixed a bunch of bugs too boring to mention.
Users of our Custom Exports feature now have the option to suppress changes in Publisher and Companies when exporting at the app level. This will prevent the 'multiple rows' issue that has been reported. Under 'Format Options' you will see a new option when App level aggregation is selected. You will need to edit your reports to make this change.
Yesterday we had an issue with our SDK scanning service that resulted in the incorrect reporting of uninstall events. This impacted 22 SDKs and 15,527 apps. This issue has been resolved and impacted SDKs/apps will report the correct information today.
We've redesigned our Retention page in App Insights and made it easier to see changes in a particular day's retention performance over time. Just click the primary metric dropdown to switch views to Retention History. Benchmarks are now selectable in the secondary metric dropdown.
We also fixed some bugs today:
We have a lot of updates today:
Market Explorer
You can now share your markets with all of the Apptopia users at your organization.
You can now highlight an app in any of the comparison tabs to draw attention to the app you care about.
We fixed a bunch of bugs today too boring to mention.
