We've updated our Ad Intel features to better incorporate signals from Ad Network SDK and Search Advertising data. The following improvements have been made:
- Advertisers only reports now include the list of Ad Network SDKs each app has installed, and when their ads were most recently seen.
- Ad Monetizers only reports now include the list of Ad Network SDKs an app uses to display and manage ads.
The Top Charts ranking algorithm was updated to factor in 'paid search' ads and other performance metrics, including Downloads, DAUs, Total Time Spent in App, and Avg. Sessions per User. Exports were also updated so you can download this data and explore it on your own.
- Top Advertisers now includes a Yes/No indicator for In-App Purchases so you know which advertisers are more likely to optimize and measure ad campaigns with post-install events or ROAS.
- Top Publishers now displays the gender split for each app's user base to help advertisers more easily find partners with well-aligned audiences for their campaigns.
Review Analysis data is now available in our API. If you have Review Analysis and are interested in consuming the data via API, check out our documentation and reach out to your Customer Support Manager to get started.