apptopia updates
apptopia updates

New ASO Features

We've completely overhauled the Keyword List Insights pages

  1. The new list overview page gives you a high-level view of your lists along with Average Popularity and Difficulty. We also show you the top 3 organic app results from the keywords in each list.

    Screen Shot 2021-04-14 at 11.26.33 AM.png

  2. The new Rank comparisons to allow you to see how your competitors rank on your keyword lists. This new feature allows you to compare any keyword list you've created to any market of apps you have.

    Screen Recording 2021-04-08 at 8.02.47 AM.gif

  3. The redesigned Keyword Opportunity Map makes it a lot easier to see which keywords to focus on by categorizing them into categories: Ideal, Niche, Consider, Avoid.

    Screen Recording 2021-04-14 at 11.19.05 AM.gif

Sharing Is Caring

We've finally done it and brought sharing to Market Explorer. With the update to the market list page, you can now:

  1. Easily copy your markets to any members on your team with an Apptopia account

  2. Quickly size your markets and see how they have trended over the past 30 days

  3. See who the top five market leaders are by Downloads over the past 30 days

    Screen Shot 2021-04-07 at 9.13.45 PM.png

Exportable Charts

Today we turned on our new chart export feature. On the following pages, you can now download a .png of the chart you have displayed for easy sharing and incorporating into your reports.

  • Ranks
  • Downloads & Revenue
  • Engagement

Roblox - Downloads.png

[Resolved] Delays for 03/09/2021

We have fully resolved delayed/missing data for 03/09/2021 in our data pipelines. Mitigation efforts are underway to prevent a similar outage from reoccurring in the future.

[Update] Delays for 03/09/2021

We have fully restored the missing data for 03/09/2021 in the web-tool. We anticipate restoring the data to all of our other pipelines within the hour.

Bug Fixes

We fixed a few small bugs this morning:

  • Single data points in our App Rank History chart now display correctly again.
  • Exports from App Rank History have been restored.
  • We polished the 'Partial Period' warning on our charts when aggregating to Weekly, Monthly, or Quarterly periods. You will now see the text *Partial period in the tooltip

Delays for 03/09/2021

We are experiencing delays with our aggregations for 03/09/2021 data. Our engineers are working to restore the data to all of our pipelines and web-tool. iOS data will be fully online shortly and we are anticipating Google Play data to be restored within the next two hours.

ASO Features & New Charts

Enterprise Keyword Lists

We've added enterprise-level keyword lists to our ASO tool today. You can now create a keyword list for all users in your organization, and control who can make changes to it. Simply hit the "Share" icon and you'll see the new option.

Screen Shot 2021-03-03 at 9.04.57 PM.png

Once a list has been shared with your organization, you will see this icon next to it: Screen Shot 2021-03-03 at 9.08.43 PM.png

Support for 20 Countries

We've unlocked the country drop-down on all of our Search Analysis pages this morning. You can now see how keywords perform in 20 different countries.

Better Charts

  • Scaled and translucent lines on Keyword Rank History

    We made improvements to the Keyword Rank History visuals to make it easier to see overlapping lines. These, it turns out, are quite common for apps with a successful ASO strategy. Screen Shot 2021-03-03 at 9.24.06 PM.png

  • App Insights performance charts get a boost

    We've given you greater control to view your data. This chart control will allow you to do the following:

    Screen Shot 2021-03-03 at 9.35.17 PM.png

    • Change time granularity: Daily, Weekly, Monthly, Quarterly
    • Switch between Performance and *Percent Change (*coming later this year)
    • Change the primary metric being plotted
    • Switch between line graph and bar chart
    • Stack data points, display gridlines, highlight weekends

    Screen Shot 2021-03-03 at 9.50.02 PM.png

  • Plot all the ranks

    You can now plot store Rank History by category or by country. Depending on your selection, you’ll be able to easily view all categories per country or all countries per category.

    Screen Shot 2021-03-03 at 9.26.43 PM.png

ASO Updates & Bug Fixes

Our new ASO tool, Search Analysis, is getting some important updates and bug fixes today.


  • Our new Timeline History modal now supports app Version and Metadata updates. We also brought the new modal over to Review Analysis, and replaced the previous timeline history there. Screen Shot 2021-02-24 at 10.56.32 AM.png

  • We now show you Keyword Frequency for Organic Keyword results in our Search Analysis product. You can also filter based on where in the app's metadata the keyword appears (Name, Subtitle, Description). Screen Shot 2021-02-24 at 11.02.23 AM.png

  • This is only tangentially related to ASO, but our About & Pics has had a complete makeover and now includes even more data points, including:

    • App Subtitle
    • All store categories the app developer has selected
    • Shows Ads indicator (GP only)
    • Bundle ID (iOS only)
    • File Size
    • OS Compatibility
    • Device Compatibility
    • Age Rating
    • Languages
    • In-app-purchase items

Bug Fixes

  • We fixed the bug causing incorrect gaps to appear in keyword rank charts
  • We fixed the bug causing Organic Keyword results to incorrectly list '5 results' when there were more than 5 results

Fixed That Tooltip

As the title suggests, we fixed that annoying tooltip that was preventing you from closing the 'Add to Market' modal. Carry on creating those markets.