apptopia updates
apptopia updates

ASO Features & New Charts

Enterprise Keyword Lists

We've added enterprise-level keyword lists to our ASO tool today. You can now create a keyword list for all users in your organization, and control who can make changes to it. Simply hit the "Share" icon and you'll see the new option.

Screen Shot 2021-03-03 at 9.04.57 PM.png

Once a list has been shared with your organization, you will see this icon next to it: Screen Shot 2021-03-03 at 9.08.43 PM.png

Support for 20 Countries

We've unlocked the country drop-down on all of our Search Analysis pages this morning. You can now see how keywords perform in 20 different countries.

Better Charts

  • Scaled and translucent lines on Keyword Rank History

    We made improvements to the Keyword Rank History visuals to make it easier to see overlapping lines. These, it turns out, are quite common for apps with a successful ASO strategy. Screen Shot 2021-03-03 at 9.24.06 PM.png

  • App Insights performance charts get a boost

    We've given you greater control to view your data. This chart control will allow you to do the following:

    Screen Shot 2021-03-03 at 9.35.17 PM.png

    • Change time granularity: Daily, Weekly, Monthly, Quarterly
    • Switch between Performance and *Percent Change (*coming later this year)
    • Change the primary metric being plotted
    • Switch between line graph and bar chart
    • Stack data points, display gridlines, highlight weekends

    Screen Shot 2021-03-03 at 9.50.02 PM.png

  • Plot all the ranks

    You can now plot store Rank History by category or by country. Depending on your selection, you’ll be able to easily view all categories per country or all countries per category.

    Screen Shot 2021-03-03 at 9.26.43 PM.png

ASO Updates & Bug Fixes

Our new ASO tool, Search Analysis, is getting some important updates and bug fixes today.


  • Our new Timeline History modal now supports app Version and Metadata updates. We also brought the new modal over to Review Analysis, and replaced the previous timeline history there. Screen Shot 2021-02-24 at 10.56.32 AM.png

  • We now show you Keyword Frequency for Organic Keyword results in our Search Analysis product. You can also filter based on where in the app's metadata the keyword appears (Name, Subtitle, Description). Screen Shot 2021-02-24 at 11.02.23 AM.png

  • This is only tangentially related to ASO, but our About & Pics has had a complete makeover and now includes even more data points, including:

    • App Subtitle
    • All store categories the app developer has selected
    • Shows Ads indicator (GP only)
    • Bundle ID (iOS only)
    • File Size
    • OS Compatibility
    • Device Compatibility
    • Age Rating
    • Languages
    • In-app-purchase items

Bug Fixes

  • We fixed the bug causing incorrect gaps to appear in keyword rank charts
  • We fixed the bug causing Organic Keyword results to incorrectly list '5 results' when there were more than 5 results

Fixed That Tooltip

As the title suggests, we fixed that annoying tooltip that was preventing you from closing the 'Add to Market' modal. Carry on creating those markets.

Updates & Bug Fixes

Lots of good news to report today so let's get to it!


  • We added the 'Applications' parent category to Top Charts for Google Play.

  • Paid Search results in our new ASO tool, Search Analysis, now show in a bar chart instead of a line graph and default to a weekly granularity. Check out how easy it is to see who's paying the most to rank on my favorite drink.

    Screen Shot 2021-01-21 at 9.58.33 AM.png

  • You can now select up to 50 apps to add to a market when you are looking at search results for a keyword.

Bug fixes

  • We fixed the issue causing the benchmark line to render incorrectly on our Free Competitive Intelligence Report.
  • We fixed a bug with calculating search rank movements for keyword results.
  • We fixed the issue with displaying special characters in our new metadata diff tool.
  • We fixed exporting from the Top New Apps report
  • We fixed a bug with our Ad Intelligence filters in our Advertisers Only report so that when you select multiple options, they act as 'or' not 'and'. For example, in the screenshot below, you will now get apps that have either Video or Interstitial ads. Screen Shot 2021-01-21 at 10.12.02 AM.png
  • We fixed a rare bug, where if an app had no valid publisher, the page would not load. Now we load the page without a link to the publisher.
  • We fixed a rare edge case that caused us to miss alerting on some new SDK installs/uninstalls.
  • We fixed the table border on our Cross App Usage page.

New ASO Feature

Starting today, you can now see when an app updated their metadata (Name, Subtitle, Description) on our Organic Keywords rank history chart.

Screen Shot 2021-01-12 at 2.57.38 PM.png

Clicking on the notice icon will open a text diff modal, allowing you to quickly see exactly what changed.

Screen Shot 2021-01-12 at 3.04.35 PM.png

Less Bugs = Happy Monday

Our new ASO product got some love this morning.

  • Fixed the count of '# of unique apps in top 10' on our List Insights table.
  • The issue causing us to report the 'Started Tracking' icon incorrectly on Keyword Insights has been resolved.
  • The issue causing us to over-report the number of appearances an app paid for over a 30 day period on a keyword has been resolved
  • The issue causing the Rank Summary to be occasionally out of sync with the keyword results table has been resolved

They say no good deed goes unpunished and, apparently, this is very true, as our Top Advertisers table for Google Play broke during a previous update. Rest assured, this has also been resolved this morning.

We also fixed some small visual bugs throughout the product today. These were so small they aren't worth enumerating.

2,000% Increase In SDK Scanning Capacity

Yes, you read that correctly. We have increased our App SDK scanning capacity by 2,000% over the past few months. What does that mean?

Well, first off, it means that you are going to get more leads based on SDK data and have a better picture of SDK market share.

Second, it means that we can scan every app release and version update for all free ranked apps across Google Play and iTunes Connect, automatically. You don't need to request it, it just happens. Our capacity is more than twice the average volume of updates we see across both stores, giving us plenty of headroom for heavy version-update cycles.

Third, it means that we've dramatically increased the number of apps across both stores that we have SDK data for (approximately 2 million more apps across both stores).

But wait there's more!

Today we are releasing a makeover to our App SDK page in App Insights with some helpful new features.

  • App Last Scanned

    We tell you when we last downloaded and analyzed the app for SDK installs and uninstalls.

  • Version Analyzed

    We tell you what version we analyzed during the last scan so you can be sure we caught the latest update.

  • Dedicated table of Currently Installed SDKs

    We made it easier to see which SDKs are currently installed by breaking them out into their own tab.

  • Improved Timeline History

    Our Timeline History of SDK installs/uninstalls now lets you see the full install/uninstall history of each SDK. You can filter this table by SDKs that are currently installed or no longer installed.

  • Faster manual requests

    Manual scan requests now return results within 24-48 hours and we are working towards getting that down to under an hour.

    With our new dedicated high priority queue for manual requests, you can be assured that as soon as you smash that request button our technology is jumping into action for you.

Labels Restored And More

We have a few small bug fixes to brighten up your Wednesday.

  • We've restored the x-axis labels in our Market Explorer Download Comparison chart.
  • We re-ordered our new data colors for better color contrast, making it easier to distinguish adjacent data marks.
  • We fixed the x-axis scaling on all charts, so that the time period you select is always reflected, whether or not the metric is non-zero for that range.

Page Through Reviews

As of this morning, you can page through reviews as you read them. When you open a review to read, you will notice navigation arrows on either side of the modal. You can click on those with your mouse or use the left and right arrow keys on your keyboard to page through the reviews loaded in the table.

Screen Shot 2020-12-08 at 9.50.03 AM.png

In less exciting news, we added the ‘Developer Tools’ and ‘Graphics & Design’ app categories, that Apple introduced earlier this year, to our web tool.

Fixed and Fixed

In the process of fixing a few small issues this morning, we broke the Custom Export Tool (oops). You would have noticed it as an error when trying to create a new export. Luckily, we resolved the issue quickly, AND:

  • Restored our Breakout Predictor scores
  • Restored SDK Reach for SDKs in Google Play apps
  • Spruced up the Top Publishers table in Ad Intel
  • Fixed a styling bug on one of our modals
  • Fixed a rare bug that caused our App Insights breadcrumb to disappear if an app was lacking a publisher